Hays Sales & Marketing
January - March 2012
HONG KONG Hotspots
As companies continue to expand in Hong Kong's growing market they are turning to better internal communications and stronger employer branding to inspire loyalty. As such Internal Communications and Employer Branding Consultants are in high demand this quarter to help retain key employees.
In the banking sector, there is also increased demand for Event Managers and candidates with experience in Corporate Access and Digital and Social Media Marketing to manage investor events as focus shifts from investment banking to private banking and wealth management. Popular companies are seeking to take advantage of the internet to increase their brand and awareness in the market, along with the opportunity to gain cost effective publicity.
Overcoming skills shortages
There has been more interest in taking on contract workers to fill gaps.
The coming quarter
While we expect to see the number of new hires fall in the banking sector, there is still strong hiring anticipated for the insurance, asset management and professional services sectors.
Employer trends
Employers are increasingly open to employing temporary workers to ensure they have staff onboard to meet ongoing requirements and busy periods. Employers are also actively trying to retain employees and salaries remain competitive in general.
Candidate trends
Although unemployment is still low in Hong Kong, candidates are sensing that hiring will slow down due to the unstable global economic environment. As a result, there is a decrease in candidate movement in the market.
